8 Tips to Get Your Job Posting in Front of the Right People

8 Tips to Get Your Job Posting in Front of the Right People If you’re a recruiter, you know that the key to an excellent employee culture, productive workers, and reduced turnover is hiring well from the start. But you may not always see applicants who are perfectly suited for your company’s openings, which makes it difficult to nail that top, long-lasting topic your job posting deserves. If you want a job to land in front of the right people, you have to promote it in an effective way. So you can’t stop at posting your job listing on Craigslist and hoping for the best. If you want to see better applicants, here are some job promotion tips to try. 1. Send an in-house memo first Sometimes your best applicants may be people who have been with the company for years. Before you promote a job posting publicly, don’t neglect to send a memo throughout the firm. If your search turns up empty, then you can promote the job through other, external means. 2. Take a leaf from top digital marketing campaigns Promoting your blog posts and marketing for your company digitally aren’t that different. It can’t hurt to take a look at some of the top digital marketing campaigns to see how they’re getting their content in front of the right people. For example, Uber has built a multi-billion- dollar company over the last eight years through its use of word-of-mouth marketing one of the most effective ways to market services to both drivers and riders. You can use the same tactic to promote your job openings. 3. Be more social LinkedIn is a primary resource for companies who seek top talent. You can pay to post to its premium job boards, or simply post a link on your profile for free. Your followers will see it, and you’re likely to attract talent with experience in your field. You can also use Facebook. Though you don’t want to share aimlessly, you can post your opening in a job board group. Often, there are groups specific to a certain area and field of expertise. Posting your opening in such a group will get it in front of the right people. 4. Post to niche-specific sites It’s great to post to Craigslist, Monster, Indeed, and other employment sites for your area, but if you’re seeking top talent in a particular niche, you should post to a niche-specific site. For example, Problogger.net includes a job-posting board that’s dedicated to editing, writing, and content creation jobs. Professionals experienced in these fields know Problogger is a great source for jobs in the industry, which pretty much guarantees you’ll get more niche-specific applicants. 5. Use print sources Though the days of scouring newspaper classifieds for a good position are all but gone, some applicants still turn to this medium. Newspaper classifieds are especially useful if you think you’d prefer an older worker who has more experience. Flyers, posters, and targeted mail also work for attracting attention. Just make sure you post these print ads where your highly qualified candidates are likely to spend their time. 6. Try video There’s no rule of recruiting that says you have to use text only to promote a job. More and more recruiters are achieving success with multi-media, especially videos. Often, videos can make the parameters of your job listing more clear. You can talk about your firm, provide some insight into your company culture, state your expectations for the position, and describe the kind of people who perhaps should not apply for the job. This not only clarifies the requirements, but makes your company stand out from the crowd when you’re trying to attract the most qualified people. 7. Market to educational institutions Though some jobs require a few years of experience in a field, others are perfect for recent graduates. When you hire new grads, you can train them according to your way of doing things. You don’t have to break them of habits developed at other workplaces, and they can grow into highly useful employees within your business. 8. Hire employment agencies Employment agencies are designed to link the best candidates to the best job openings. They screen for employee experience and send you only the most qualified candidates. It’s not a perfect system, and you often have to pay for the services, but an agency can bring you closer to the mark than if you try to handle all the recruiting yourself. About the author:  Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter  and LinkedIn.

How to date when you have a big job

How to date when you have a big job Melissa is not going to move in with the next guy she dates. Even though Melissa and I are both completely incompetent at all things social, we can see that Melissa has moved in with three guys who were never going to marry her.  So part of her new dating plan is she  has to stop doing that. Melissa wants me to make sure that all the 25 year old girls who read this blog realize that moving in with a guy is not a step forward for the girl. The clients for Melissas company are all CEOs, and  once a month one of them wants to fund her company to grow it big: A recruiting revolution! Melissa does not want a startup. She wants a family. She is restructuring her life to get what she wants. She hired another person in her company to take half her workload so she can focus on dating. She moved into an apartment that is big enough to actually live in so she wont  want to move in with the every  guy she meets. She stopped traveling all the time because she cant date if shes out of town. Also, she doesnt call me for dating advice anymore. I tell her just marry anyone. Whatever. All the San Francisco guys seem like the same guy to me. I have no patience. For a while she was asking  Dana  for advice. Dana is our go-to  ENFJ and knows all things social. But Melissa tells me Dana says she cant help because she  met her husband five years ago. Its not like five years ago is before the Internet. I dont know what shes talking about. I take this to mean that Melissa has also exhausted Danas patience. Melissa made a new friend, Chen, who is also an ENFJ and has a boyfriend Melissa likes. So Melissa started getting dating rules from Chen. Things like:  Never be negative on a first date.  No going on dates two nights in a row in the beginning.  Respond to texts at variable intervals.  The goal should always be to have fun. It turns out that Melissa needs about 400,000 rules. How long is in the beginning? How varied  do the variable intervals  have to be? Does fun mean fun for you or fun for the guy? Melissa exhausts Chen and has to turn to books. I am surprised she is reading dating books. Melissa reads the New Yorker. She recommends authors  to me like Miranda July. How did things get so bad? Melissa  says dating advice is like career advice. Everyone thinks they are too good for it but the people who  are most successful  are great at absorbing advice. What books? I ask. What sort of advice? Im not telling you. Youd think it was all stupid. But as soon as I followed the advice I got an intellectual, well-adjusted nice guy who is gainfully employed and actually takes me out on real  dates. Dates are  a big deal for Melissa. Other guys shes been with have been incompetent at going out on dates so she just skipped over that part and moved in with them. She is convinced that if she wants to be with a high-functioning guy she needs to find someone who can plan a date, schedule it and follow though. After I badger her, she  sends me a list of a bajillion books  she has read.  I know you will ask, so her favorite book is Mars and Venus on a Date.  And here are the most important rules she has decided to follow: Do not treat the man the way you want to be treated. Men  are like rubber bands. They pull away.  If you dont run after them, they will spring back. Women fall in love on dates. Men fall in love in between dates. So let him do the pursuing. You dont need to reciprocate, you need to receive. Physical intimacy doesnt have to be all or nothing. A woman needs to understand that by receiving and responding in a warm and friendly way to a mans romantic gestures she is already giving back to him. A  man is attracted to a woman who can clearly be pleased. This  is one reason that the man  needs to give the woman  an orgasm before there is any sex. The secret for success for a woman is to continue receiving. By being receptive and responsive to what a man gives, she is actually giving the relationship the best chance to grow. Her role is to give him the opportunity to keep succeeding; his role is to keep succeeding. Im fascinated by how much of this my husband has told me, in not-so-clear-cut ways. He would like to be treated like this even after marriage. And I realize, no wonder my career has never recovered from having children. Its not just the kids: Like dating, marriage is a full-time job. Melissa  says, Dont write the rules. Its embarrassing. Everybody  will think its  lame. I tell her, Forget it. I love the list. Im publishing  it. She  says, I get anxious when you write about me dating because  I dont know what the ending is. I want the ending to be I never have to worry about this again. The ending, I tell her, is that we love you.

Mastering the New Normal Marla Gottschalk

Mastering the New Normal Marla Gottschalk Our beloved Krups coffee maker decided it would brew its last wonderful cup of coffee this week. That might not sound like much to you. But, I assure you â€" to the finicky beings that are my taste buds, it is. I loved that coffeemaker. Each day it brewed the perfect cup of coffee, that would sustain me through many a morning meeting or assessment. However, I had no choice in the matter. Done. Kaput. Farewell. So, I reluctantly charged off in search of a replacement. The same machine was no longer available. What? Why have you messed with success? Change is hard. Even the small changes. When change unceremoniously arrives at work all sorts of havoc can ensue. A little like my coffee machine dilemma, were not always consulted when changes occur. Whether anticipating a new boss or company-wide reorganization â€" change is challenging. It really is. Ive been there. Ive lived through lay-offs, sudden resignations and client shake-ups. (Ive also helped teams move through those very same challenges.) Embracing that change is an entirely different story, and that is difficult for most of us. How do we deal with change? Id say, as best as we possibly can. But Im sure that is the last thing youd like to hear. In many cases, we manage to find that new path and we do manage to adjust. On some level, we simply have to construct (or wait for) that new normal to develop. While you are waiting, here are a few things to consider: Embrace the need. While uncomfortable, our work lives demand that we appreciate and recognize the need to adapt. Organizations must evolve. In some cases, the need to revise our own course is inevitable. You can maintain your identity. Remember, that the qualities you personally bring to the table will remain â€" even in the midst of change. Dont assume that revisions to your work life will entirely derail you or force you to become less of a contributor. Learn more. With any change, learning more about what is about to happen can alleviate the accompanying fear and anxiety. Do a reference check on your new supervisor. Ask for the expanded explanation as to why that new procedural change is necessary. (And organizations, you need to keep on explaining.) Ignore the naysayers. The last thing you need around you is an individual who isnt going to give the situation an iota of a chance. Inoculate yourself against the negativity that they might be spreading. Its really not wise to borrow additional trouble. Give it time. Once the changes occur, offer the situation time to settle. Some of the initial bumps that pop up, work themselves out. There is a period of re-calibration that must occur.   Once that is complete, a clearer picture may surface. You may actually like a bit of what you see. Look for the up-side. Change often opens the door to more change â€" and there could be opportunity lurking there. If you have a new supervisor, for example, they may just be the person willing to listen to those piles of ideas youve carefully stored. I hope you discover your new normal quickly. Meanwhile, our new Krups #KM7508 12-cup programmable coffee machine sits on our counter. It has big shoes to fill. But, Ill have to admit â€" today it brewed a pretty mean cup of coffee. Is change difficult for you? What are your strategies to deal with it? Dr. Marla Gottschalk is an Industrial/Organizational Psychologist, advisor and speaker.

Easy Tips to Improve Your Presentation Skills

Easy Tips to Improve Your Presentation Skills Prepare, Prepare, Prepare In todays world of work, everyone has to give presentations. Whether its a formal talk to a big group, or a short proposal in a team meeting, public speaking is part of everyones job. But not everyone loves it! What  about you? Do you hate speaking in public? Does your mouth go dry and your heart race at the thought of giving a presentation? You’re not alone! Almost 75% of us experience anxiety about public speaking, according to glossophobia.com. If you have presentation jitters, or worse, take heart. For most of us, a few simple tips can help. Prepare, Prepare, Prepare The work starts long before you step out on stage. First, think about your topic. What do you want the audience to remember when they walk away? Write down a short sentence that summarizes your most important take-home points. Start by writing down the most important take-home points Next, think about your audience: what is their age, level of expertise in the topic, whether they are already passionate about your topic. Is the audience diverse? What characteristics do they share? This helps you get into their heads and understand what will grab their attention. Now that you know something about your audience, and what you want them to remember, you can start writing your presentation. Build it around one or two core messages, and include explanations of why these messages are important, or why your audience should care. Keep it Simple The old KISS principle (Keep It Simple and Straightforward) is the best advice. Your points should be clear enough that you can give the talk, and people can understand it, without the help of slides. If slides are required or expected, keep them as simple as possible. Avoid jargon, buzzwords, and slang.  Too many words, complicated graphs and tables, and fancy animations often distract from the message rather than supporting it. Simple slides with a few key words or an illustrative graphic are all you need to be reminded of key points, and they help your audience listen to you instead of reading. Think of your presentation as a story Think of your presentation as a story; people are more likely to learn and remember stories than lists of facts. Practice, Practice, Practice Written words are different than spoken words. When you practice your presentation out loud, you will better understand how it flows, whether the message is clear, whether you can say it smoothly and how long it will take. There is no substitute for this, so repeat your presentation for friends, family or even your cat. Practice your presentation at least 5 times before the big day. Doing this will help you understand how long it takes, where to pause for breath or for emphasis. Practicing your presentation builds your confidence Try to learn your talk by heart: not the actual words, but the general sense of it. If something goes wrong with your projector, you will still be fine! Making a powerful presentation when the projector fails leaves an even better impression! Practice automatically reduces nerves; practice enough and your presentation will flow from the first word, with much less effort. Power Up A few easy steps help you be at your peak of energy and self-confidence when you speak. Eat before you talk: a light meal or a protein-based snack and a glass of water an hour or so before you go on stage will give you energy. Avoid alcohol until the talk is over; you want a clear head. Just before walking on stage, take 3 deep breaths to get oxygen flowing to your brain. Give yourself a short pep talk. Remind yourself that no one knows this talk better than you do. Remind yourself of the one or two key messages you need to get across. Some people repeat the first line of their talk to themselves once or twice to warm up. When you go on stage, you’ll have the right messages in the right format, with plenty of energy. Take one more breath, count to 3, smile at your audience. Then put up that first slide and shine! Image credits. Main.    Prep.      Practice.  

6 Steps to Deep Dive Company Research CareerMetis.com

6 Steps to Deep Dive Company Research â€" CareerMetis.com Whether identifying companies to target or preparing for an interview, research is a critical component of any successful career strategy.Most career coaches and interviewing experts agree that researching a company is key to formulating astute interview questions; in large part, because employers recognize that those who took the time to uncover information about a company are enthusiastic and invested in the potential opportunity.evalBelow are five sources to help you uncover details about private, public and nonprofit organizations ranging from general information like history and financial stats to HR perks and benefits.1) Company WebsitesSometimes the source is the best place to start. Locate the company in question online to see everything from press releases and news appearances, and to gain an overview of the company’s benefits.It’s important to note that oftentimes a website’s layout, style of writing, and willingness to share more information versus less is often indi cative of the company’s culture and vibe.2) Best Of ListsWhen looking to create a target list of companies potentially well-suited to your personality and aspirations, take advantage of “Best Of” where others have already done some of the leg work for you!Lists include everything from “Best Companies to Work For” to “Best Companies for Women” and even “Best Companies to Work in HR.” Major cities often create “Best of Lists” for local companies.3) Public Company OverviewsWhen it comes to public companies, two great sites to dig some surface dirt and gain insight are Bloomberg and Hoovers. While you have to pay to get a full report at Hoover’s, it is free of charge to uncover who is on the board, how the stock has fared and who are the company’s major competitors.4) Private Company OverviewsIt’s a little tougher to gather information on private companies, but not insurmountable.evalForbes list of America’s Largest Private Companies is a great place to sta rt, as is 24/7 Wall Street’s list of The 20 Largest Privately Held Companies inAmerica and Inc.com’s list of Fastest-Growing Privately Held Companies.5) Nonprofit Organization OverviewsThere are thousands of nonprofits covering everything from social issues to animal welfare. To help narrow your focus and research, TopNonProfits.com has compiled a list of the 100 nonprofits that have gotten the greatest web traction.Also helpful is GuideStar’s self-proclaimed “most complete source of information about U.S. charities and other nonprofit organizations there is.” The site’s directory boasts details pertaining to 1.8 million IRS-recognized organizations.6) Industry InsightsIndustry overviews are helpful to understand a company’s challenges and can provide you with a great foundation by which to formulate discerning interview questions. While market research companies will charge for reports, the U.S. Small Business Administration The Federal government’s SBA blogs featur e five free sources of data to boost your research efforts. Likewise, the Business Journals’ sites feature industry news from 43 different U.S. markets.

Looking for a Business Opportunity Why Not Try Franchising

Looking for a Business Opportunity Why Not Try Franchising Plenty of people want to get into business by being themselves. They want to try and bring new products to the world, they want to introduce unique services and some of them want to do crazy things that no one has ever thought of. However, there are safer routes to take in business and one of them is franchising. Franchising simply refers to the concept of becoming part of a bigger company. For instance, starting a new McDonald’s store would be franchising and it usually offers some compelling advantages. However, it can also bring some downsides which you might find difficult to cope with. In this article, we’re going to be talking about franchising and explain some of the ups and downs before you consider investing in it as a business opportunity. There’s a lot of choice It’s difficult to pick the best franchise to own because there are simply so many out there. With so much choice, you can hand-pick a business or company and have their goals fit your location and your ideas. Since there’s so much choice, you might find it difficult to pick the “best” option, so it does take a lot of research and you might find yourself spending far too much time picking a company before you send in an application and speak to their representatives. But the choice ends there There’s very limited flexibility when it comes to owning a franchise. You have to do everything in the franchisor’s way and there’s really not much room to make decisions on your own. Want to change a menu item or add a promotion? Too bad! Unless it’s approved by the franchisor, you won’t be able to do it. This lack of control can put off many entrepreneurs, hence why franchising isn’t always the best solution. It’s likely going to be successful Franchises are well-known because they have thousands of stores around the country. When you buy a franchise, you’re getting plenty of ideas that already work, you’re getting products that are in demand (albeit maybe not in your particular location) and you’re going to appeal to a customer base that is already well-established. This will ensure that you make a decent amount of profit and it also means that you don’t need to do things like market online or change your products to suit your audienceâ€"everything is already done for you! It’s extremely competitive Although you’re likely to be successful thanks to the franchisor’s brand and image, keep in mind that it’s an extremely competitive environment especially if you purchase a franchise that isn’t as well-known. If a business is offering franchising opportunities then you absolutely need to do your research to ensure that it’s an opportunity that you can actually take advantage of. If you pick a brand that isn’t very successful then you’re absolutely not going to get customers. At the end of the day, everyone wants a slice of success and while franchising is an easy way to get yours, it might not be the safest way to do so if you’re buying a lesser-known franchise.

Career Corner Online Networking Tips for College Grads - Hallie Crawford

Career Corner Online Networking Tips for College Grads In addition to in-person networking events, the web is the perfect place to meet professionals who are searching for your brand of talent. If youre nervous about networking, dont be. The internet is a great ice breaker and way for shy networkers to ease in slowly and get to know people over time. You can really make some strong professional bonds if you do it right. In the next few posts are some tips for leveraging your online networking effort. Tip #1 Participate on a regular basis. You may be young, but if you have skills then youre just as valuable as anyone else who you may meet online and in some cases, maybe even more so. As a newbie to the professional world, youre in a great position to find a mentor who can bring you into their circle and get you some needed contacts and professional experience. So jump in, be curious, talk to people, ask questions! Log in on a regular basis and just put it out there. Offering help to others can be a big boost to your career so share what you know. The more you participate, the more connections you’ll make. Good luck! Career Transition Coach